Introduction

• What is Google Ads
• SEO Vs Google Ads
• Advantages and Disadvantages of using Google Ads
• SERP Structure
• Introduction to Google Ad Networks and Bidding Strategies
• Google Ads Account Structure with Examples
• Google Ads Account Setup
• Google Ads Vs Google Ads Express

Keyword Match Types

• Broad Match
• Phrase Match
• Exact Match
• Broad Match Modifier
• Negative Match

Google Ads Topics

• Keyword planner Tool
• Quality Score
• Ad rank
• Actual CPC

Google Ad Network Types

• Search Network campaign
• Advanced Search Network Campaign
• Display Network Campaign
• Video campaign
  • Types of Video Ads
• Mobile App campaign
• Gmail Ads campaign
• Shopping Ads and Google Merchant Center

Advanced Google Ads Topics

• Ad extensions
• Call-Only Ads
• Call Reporting and Google Forwarding Number
• Remarketing
• Conversion Tracking
• Gclid
• Bidding Strategies
• Google Ads editor