Introduction to SEO

• What is SEO
• What is SERP
• SERP Structure
• How Google Search Engine Works
• Introduction to SEO Techniques
• Types of SEO
  • White Hat SEO
  • Black Hat SEO
  • Grey Hat SEO
  • Negative SEO
• Google Algorithmic Updates

On-Page optimization

• What is On page SEO
• Keyword Research Techniques
• Content writing
• Various On-Page Optimization Techniques
• Plugins needed for On Page Optimization

Google Search Console / Google Web Master Tools

• Introduction to Google Search Console
• Submit website to Google Search Console
• URL Inspection
• In Detailed explanation about Google Search Console Tool
• Remove a website or a URL from Google
• SEO Quake
• How to identify whether a website is crawled by Google or not
• Identify how recently a website is crawled
• Web Position Analysis
• Competition Analysis

Off-Page Optimization

• What is Link Building
• Types of links
• Link Juice, Domain Authority, Page Authority
• what is a Quality Backlink
• Off-Page Optimization Techniques / Backlink Gaining Techniques

Server Side Optimization

• Introduction to Server Side Optimization
• XML Sitemaps
• HTML Sitemaps
• Robots.txt
• Convert Non www site to www site
• Deadlinks
• Disavow Tool
• Canonical tag
• Redirections